lauantai 18. elokuuta 2018

Live Video Updates and Facebook Ad Creation

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros [...]

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perjantai 17. elokuuta 2018

The Facebook Ad Algorithm: What Marketers Need to Know

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, [...]

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torstai 16. elokuuta 2018

Social Media Explorer: Best Tools to Create Images for Social Media Posts

Creating strong visual social media content is key — consumers are visual by nature, making it a great way to engage your followers. For example, when you include images in a tweet, it can boost the engagement by 313%. On Facebook, posts with images can pull 130% more engagement. But, you need to make sure the images look great, and unless you have a designer on staff it can be difficult to source compelling images.

This is where image tools come into play. Not only do they help you create visually stunning pictures, but it helps you format them for to the correct size, depending on what social media sites you will be posting them on. When you use proper sizes it gives a much better experience.

We put together a list of the most popular tools to use in order to help you create beautiful professional images to use on social media. Whether you are marketing on Facebook, Instagram, Twitter, Pinterest, or YouTube, you need to use images that capture the attention of your audience. Here are some to consider using.

Canva

Canva is one of the most popular tools to help create seamless social media images. They even have a mobile app to make creating images on the go possible. This is the easiest tool to use, you can sign up for free and there are hundreds of pre-loaded templates that you can edit at no cost. “This is the perfect option to get your feet wet with. You can select popular image sizes broken down by the social media platform they are designed for,” says Darryl Howard of Boca Raton Med Spa.

The pre-made image sizes is a great feature, because a lot of times the social media platforms will make changes that alter the size requirements, and Canva is always up to date on changes, so you know that everything you make will be perfectly formatted.

There are premium templates that you can buy on a per-use basis, but in all honesty, you can use the free templates available and never run out of options, as you can edit them by color and layout, giving you endless choices and access to fresh concepts.

Pixlr

This is a great option for general image editing, although it’s not the most user-friendly option available. It’s more of an advanced solution and best used by those who have a strong understanding of how Photoshop works.

“This application is not as user-friendly as the other tools available, but it also provides you with some powerful editing options that other options don’t give you access to,” says Jake Braun of ChopperExchange, a website that helps you determine what your Harley is worth.

Pixlr allows you to work with layers and various effects, similar to Photoshop and more advanced image editing software. So, if you need something for only creating images on social media then it can be very complex. If you are an advanced user this is a great option. If not, Canva is the best bet.

Stencil

Geared towards marketers and bloggers, Stencil is one of the best media image creators that has become available. With the help of its templates, you can create images without much effort.

“This is a great option if you want to spice up your own images, as you can upload them and then add effects and text. This is a good approach if you want more personalized images for your products,” explains Christopher VanDeCar, CEO of Optimally Organic.

Piktochart

If you need to create infographics, then this is a great tool that you can use for free and make infographics from the many templates available. If you need more selection, you can upgrade and use the paid version.

“Infographics are create pieces of visual content to share on social media and drive traffic back to specific posts and pages on your website and this tool lets you create professional looking ones with no effort,” says Luqman Khan of Wireloo, a website that provides reviews on consumer goods including the best non-stick grill pan.

 

The post Best Tools to Create Images for Social Media Posts appeared first on Social Media Explorer.



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How to Improve or Restore Your Online Reputation

Has your business suffered from negative reviews online? Wondering how to respond to negative posts that reflect badly on your service or products? In this article, you’ll discover how to respond to unhappy customers on social media and address negative online content. Why an Online Reputation and Reviews Matter to Marketers Every day, people use [...]

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keskiviikko 15. elokuuta 2018

DigitalPhotoMentor.com: 7 Travel Photography Hacks You Need to Follow For Better Photos

7 Travel Photography Hacks You Need to Follow For Better Photos

You have all seen those amazing travel photos that grace magazines, newspapers and guidebooks. They are often the reason that people are inspired to go somewhere. They can be beautiful, informative, inspiring or even humorous, but are without doubt an integral part of the travel industry. But how are they captured by the pros? Here are 7 travel photography cheats that you should try.

Read: 7 Travel Photography Hacks You Need to Follow For Better Photos



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