lauantai 11. heinäkuuta 2020

perjantai 10. heinäkuuta 2020

Visual Design for Non-Designers

Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast. Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy. Donna […]

The post Visual Design for Non-Designers appeared first on Social Media Examiner | Social Media Marketing.

from Social Media Examiner | Social Media Marketing

torstai 9. heinäkuuta 2020 10 Tips to Help Improve Your Hiking Photography

To help you make the most of the hiking season, here are 10 awesome tips to improve your hiking photography. Find the perfect shot, stay more organized, and still enjoy the adventure. These tips are a must for any hiking and photography fanatics!

The post 10 Tips to Help Improve Your Hiking Photography appeared first on Digital Photo Mentor.

from Digital Photo Mentor

Social Media Explorer: 6 Tips to Find Influencers in Your Niche

Social conversations have a significant impact on what and how people choose to buy. 80% of consumers have purchased something based on the recommendations of an influencer. 

However, most marketers say finding the right influencers for a campaign is difficult. Now that you are here, I will make it easy for you to find an ideal influencer in your niche. Let’s get started. 

What Is Influencer Marketing?

Influencer marketing refers to partnering with people who have a robust social media presence to promote your product. Both you and the influencer benefit from this partnership. They get incentives (either monetary or non-monetary), and you get more sales. 

Major brands like Nike and Gillette have been doing influencer marketing for decades now. Nike partnered with Michael Jordan in 1984 and generated millions in sales within the first year. 

Benefits of Influencer Marketing

With more than 3.8 billion people using social media, influencer marketing helps cut through the noise by targeting specific audiences. Influencer marketing helps grow your business online.

Here are some more benefits of influencer marketing for businesses:

  • It does not look pushy while promoting your products or services.
  • Boosts your online visibility and reach. 
  • It helps build trust and credibility with your target audience. 
  • Entice potential customers to convert. 
  • It is cost-effective, considering the ROI it generates. 
  • Provides enormous value to the consumers. 
  • It assists in filling gaps in your content schedule.  

How to Find the Right Influencer in Your Niche?

Despite the many benefits of influencer marketing, it’s a waste in investment if you partner with the wrong one. Here are the six best ways to find the right influencer for your brand. 

1- Search Through Industry-Related Hashtags

Hashtags are popular in social media, and almost every influencer uses them. Determine which social network is right for your business. Then, search for hashtags to find people who are actively using your industry-related hashtag. 

Visit the social media platform of your choice and enter a hashtag in the search box. Check from the list of hashtags that appear as a suggestion to find the relevant ones. 

Follow the best practices when finding influencers through hashtags. 

  • Don’t use generic terms, such as #food, #cosmetics, #fitness, etc.
  • Search keywords that are specific to your product or service. For example, if you sell fitness supplements, search hashtags like #proteinpowder or #proteinshake.
  • Check the related hashtags section to find niche influencers. For example, I searched for “#proteinpowder” on Instagram. The related hashtags section consists of niche words like #wheyproteinisolate, #proteinsmoothie, and #proteinbar. 
  • Check the stories for each hashtag to find the most active influencers in your niche. 
  • Go through the influencer’s profile, check how many followers they have, and if people engage with their posts.

2- Use Influencer Marketing Tools

Influencer marketing tools like Charitable can help you promote your brand, products, or services and grow your social audience. Charitable partners with top celebrities and influencers with millions of followers to ensure your message reaches a wide audience (the ones that you want to target). 

The best part about Charitable is that with every campaign, they support a nonprofit cause. By partnering with Charitable, you will not only be able to build brand awareness and drive sales, but you will also contribute to making the world a better place. 

3- Leverage Search Engines to Find Potential Influencers

You can find industry-specific influencers on search engines. Divide the list of influencers based on your needs to ensure they are the right choice for your brand. 

For example, if you want to find social media influencers to promote your newly launched cosmetic product, search for “top beauty influencers on Instagram.” You will see a list of results. 

When searching for influencers on search engines, follow these best practices to increase your chances of succeeding:

  • Analyze all the top ten results on the first page of the search results page. Separate the names that are common in those pages. They probably have more followers, engagement, or are more authoritative. 
  • Manually check each influencer’s profile to analyze the type of content they post and their engagement rate. 
  • Search for different types of influencers (top, micro, and nano). Choose a few of each kind and then compare them to identify the right one for your company. For example, you can search for top beauty micro or nano influencers on Instagram.”
  • Check the “people also search for” section at the bottom of the search results page. If a lot of people are searching for them, chances are they have built a loyal following. 

4- Look for Influencers Who Have Worked With Your Competitors

Discovering influencers who have worked with your competitors is a great way to find those who are likely to associate with you. This also gives an idea of who would be a good fit for your brand. 

Another advantage of looking for influencers who have worked with your competitors is that you can analyze whether the collaboration was a success or not. Check the engagement rate. If enough people haven’t interacted with their post, it’s time to remove them from your list. 

Avoid collaborating with influencers who are currently working with your rivals. It won’t look authentic if they promote both your and your competing products simultaneously. 

5- Analyze the Quality of Engagement

Analyzing the influencer’s profile can help you determine whether they can help you achieve your campaign objectives. It also gives a lot of insights into their audience’s demographics. 

Here are the key metrics that you should be analyzing:

  • Engagement: It refers to the influencer’s ability to generate interaction on each post they publish. The average engagement rate on Instagram is around 3%. Check the number of likes and comments your potential influencer receives on average. 
  • Authenticity: Influencers need to be authentic to earn trust with followers. Check their passion for their niches. For example, Aaron Lesue, a fitness expert, regularly posts photos and videos of workout, showing his enthusiasm for living a healthy life. Aaron’s audience is more likely to buy a product if he vouches for it as a healthy product. 
  • Content quality: Check a few of your potential influencer’s posts to get an idea of the quality of work they can deliver. 
  • Frequency: Check how frequently the influencer publishes new posts. If an influencer is very active on social media, they would be a better partner for your brand.  

6- Discover Popular Bloggers in Your Niche

Bloggers, too, are influencers. They might not have a robust social media presence, but they have a loyal following visiting their blog regularly. 

Also, bloggers usually have a list of subscribers, and they send emails every time they publish new content. 

By finding and partnering with popular bloggers in your niche, you can instantly widen your reach and acquire new customers. 

To find bloggers in your niche, search “Your seed keyword +blog” in Feedspot. For example, if you want to promote an “SEO tool,” search for “SEO blog.” You will see a list of top 100 SEO blogs and influencers. Narrow down the list by analyzing who amongst them are an ideal fit for your business. 

Final Thoughts

Influencer marketing helps reach a wider audience, boost brand awareness, and generate sales. However, finding the right influencer in your niche is not an easy task. You have to spend time and do some manual work to determine if an influencer can bring desired results. If you are short of time, use third-party influencer marketing tools to find the ideal celebrity for your brand. Happy Influencer Marketing! 

The post 6 Tips to Find Influencers in Your Niche appeared first on Social Media Explorer.

from Social Media Explorer

keskiviikko 8. heinäkuuta 2020

Social Media Explorer: 5 Smart ways affiliate websites can use social media to increase their website traffic

Affiliate marketing has grown in leaps and bounds over the past decade and has become one of the most useful and efficient customer acquisition tools for online retailers of all kinds. The ill fortunes of stores and brick and mortar companies over the last few pandemic-filled months has captured the attention of many.

As these physical stores face the onslaught of dwindling reserves of cash, online stores, and e-commerce, in general, have never been more important. And affiliate marketing has proven to be the key to continued growth and sustainability for any business that not only wants to survive but thrive as well.

The new push towards less conventional marketing strategies such as affiliate marketing pays off for businesses that do it right. That’s why social media and affiliate marketing are such a match made in heaven.

Marketing your affiliate links via social media is by far the fastest, cheapest, and most straightforward way to increase website traffic and thus revenue. Smart affiliate websites also rely on social media to build brands as well as establish a community and audience.

 However, for social media to work for any affiliate website, quality content has to be shared, otherwise, you risk losing potential sales instead of attracting the web traffic that you so desperately need.

But first, what exactly is affiliate marketing?

The concept of affiliate marketing is one that’s simple to grasp. Generally, affiliate marketing allows business owners to sell their products from anywhere at any time- even when asleep. It is a tactic that is popularly used to drive sales as well as generate considerable online profits.

What’s so great about affiliate marketing is that it benefits both businesses and the affiliate marketers themselves, which probably helps to explain why it’s burgeoned in the last couple of years. Affiliates earn commissions every time they sell a company’s or person’s product.

The affiliate simply needs to find a product that he or she enjoys and then promotes it to earn a piece of the takings from every sale made. All sales and purchases are easily tracked through affiliate links from one website to the next.

Which social media platform works best for affiliate websites?

There is no one size fits all approach to using social media to drive website traffic. However, the beauty of social media is that it allows for testing and experimentation before settling for a particular platform. You can practically use any social media platform for driving traffic, as long as it meets your marketing objectives.

Before you select a particular platform, it is important to first consider your target audience. Which social sites do they frequent? Are you more likely to get your links seen on Facebook or Instagram? Which channels are your competitors using? Which platform will work best for the type of content you want to share, that is videos, photos, or blogs?

As an affiliate marketer, you must ensure that you set up your marketing with the most suitable social media platform from the very first day. Once you settle for a platform, you can then start to think of smart ways to increase your web traffic. To help you out, here are 5 smart tips that can help you generate the traffic and sales that you have been longing for:

Promote your content in niche-specific forums and groups

For instance, if you wanted to promote ping pong gear, you wouldn’t do it at good housekeeping., on the other hand, would be an excellent affiliate site in the sports gear market that can generate the kind of quality traffic that you need.

Ensure that you are delivering value with your content

The content that you are sharing on social media to drive web traffic needs to convert. As such, it must be superior above all else. This means that you must give your audience exactly what they need, otherwise, they will look elsewhere.

Great content should pique your target audience’s interest and draw them in time and time again. That’s how you build a loyal following and the surge of traffic that you need to succeed.

Include high-quality images where needed

If your links or products contain images, make sure that they are high-quality ones. The best performing content on social media contains images and videos. The use of high-quality images not only conveys to your followers and potential customers that you are legitimate, but they also have a high engagement rate, which is exactly what you need if you are trying to increase your web traffic.

Create shortened URLs for redirecting

Potential customers don’t want to deal with lengthy affiliate links and URLs because they are not appealing. That’s why it is so important for you to cloak your URLs to make them more enticing.

Research shows that shorter URLs are not only more clickable, but they are also more likely to get shared. The good news is that there are plenty of services that have made it easy to compress URLs such as and

Promote enticing offers

If you want to increase your web traffic, then you should make promoting enticing offers a priority. People like a good deal and if yours is a great one, consumers and target customers will be naturally drawn to your website. This means that discount offers, sales, and giveaways should be promoted regularly

Final Thoughts

Affiliate marketing has been around for some time now and unlike traditional marketing tactics, this is one tactic that shows actual results.  Add social media to the mix and what you have is marketing gold.

Distributing affiliate links through social media is an excellent way for businesses to boost engagement as well as increase visibility, which all work positively towards increasing overall website traffic.

The good news is that a boost in web traffic can be attained on almost all social media platforms. With these smart tips shared above, you shouldn’t have any issues utilizing your social media to drum up some much-needed business. Good luck!

The post 5 Smart ways affiliate websites can use social media to increase their website traffic appeared first on Social Media Explorer.

from Social Media Explorer